Application of GS1 Standard in Retail Grocery

Update time : 2018-05-14 14:20:46

In the current consumer-oriented era, consumers expect more product information. Therefore, the entire retail grocery industry wants to meet these consumers digitally and more effectively, and strives to create brand loyalty.To this end, the GS1 USA created an industry-wide open platform to jointly discover business needs and develop solutions based on the GS1 standard.

Product Information and Images
Consumers are very concerned about product information, such as ingredients information related to consumer health, religious beliefs, eating habits.In addition, electronic commerce requires very accurate and clear images of products. To this end, GS1 RGI promotes the use of GDSN to share this data among consumers and trading partners.

Supply chain visibility
Based on the GS1 standard, U.S. retail grocery companies are building industry-wide food traceability and product recall mechanisms.In the past, large-scale recalls required several months. Currently, the GS1 package-level traceability scheme can effectively change this situation and avoid major harm. The essence of this is that supply chain participants quickly obtain the key product information, location information, production date and batch number in the chain, and quickly share it throughout the chain.

Operational efficiency
Implementing the GS1 standard can achieve new distribution models (such as creating a combination of online and offline distribution methods), ensuring inventory accuracy, and improving logistics efficiency.

Data quality
Due to the information explosion and e-commerce era, small data errors may cause serious delivery errors and sales accidents.The retail grocery industry places special emphasis on supply chain data such as product weight and size. It also cares about the accuracy of data that consumers are in direct contact with, especially to ensure consistency between online and offline.

Application of GS1 Standard in Retail Grocery
Globally, the GS1 standard is a leading application for US retail groceries, and has the following characteristics: 1. The GS1 standard is more comprehensive in application, covering the entire GS1 logo, operator, and information sharing system;

2. The application combines advanced technologies such as EDI, RFID, big data, etc. 3. Outstanding application results mainly meet the industry's demand for transparent supply chain, efficient traceability and recall, and promotion of operational efficiency and product data sharing.

The role of the GS1 standard for the retail grocery industry is mainly reflected in improving the visibility, data quality, and security of the entire supply chain.Specifically, through the use of GS1 global standards for the identification, collection, and data exchange of objects, locations, etc., the participants are allowed to communicate with each other in a single “language,” including retailers, wholesalers, suppliers, and manufacturers. Business development within the entire retail grocery industry.

The role of the GS1 standard in the U.S. retail grocery industry is self-evident, and as early as 2011 in China, the total grocery retail spending already exceeded the U.S. and became the world’s first grocery retail market, and its annual growth rate was twice that of the United States.The grocery retail industry is huge, open, and facing fierce international competition. With the deepening of reform and opening up and implementation of the “Belt and Road” national strategy, there is still much room for the development of the GS1 standard in China’s grocery retail industry. The experience of the industry is worth learning and drawing lessons from.

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