On October 13, 2025, the Dubai World Trade Center welcomed the 45th GITEX GLOBAL, the global tech industry's annual grand event. Positioned as the "world's largest tech, AI, and startup event," this year's event reached a record high, bringing together over 6,800 companies and 2,000 startups from over 180 countries and regions, along with over 200,000 professionals, including government decision-makers, corporate buyers, and global investors.
With the Middle East's digital economy poised to surpass $500 billion, this year's exhibition closely aligned with regional development plans such as the UAE's "National AI Strategy 2031" and "Saudi Arabia Vision 2030." The exhibition featured a special "AI Everything" themed exhibition area, focusing on core topics such as generative AI, sovereign cloud, and digital security. Global tech giants such as AWS, Microsoft, Google, and IBM participated in the exhibition, exploring the path to technological success. Against this backdrop, Welcom Technology showcased its core product lines, including smart cash registers, intelligent terminals, and barcode scanners.
Focusing on the pain points of Middle East retail, Winson breaks through with technology at GITEX.
WINSON Smart Cash Register: More Than Just Speed, More Than "Compliance" and "Adaptability"
The core competitiveness of the WINSON’s S-Series Smart Cash Register includes exceptional performance, including ultra-fast checkout in 8 seconds and 99.7% recognition accuracy. The system is certified by multiple authorities and supports bilingual switching between Arabic and English. Its interface fonts and operational logic are tailored to Middle Eastern user habits, addressing the common problem of international brands struggling to adapt to local markets.
2. "Difficulty Checking Prices During Network Disconnects": IoT Price Checkers Now Available Offline
Network infrastructure is weak in parts of the Middle East, and remote stores frequently experience network outages. This prevents price tags from updating, preventing customers from checking prices, and even triggers complaints. WINSON IoT Price Checker's "cloud + local dual storage" design solves this problem. The device caches price information for over 100,000 items, allowing users to query and display real-time prices even when disconnected. Once the network is restored, it automatically synchronizes data with the cloud, ensuring zero price errors.
3. Addressing the "prone malfunction of warehouse barcode scanning": Industrial-grade barcode scanning equipment is durable and efficient.
The high temperatures, dusty conditions, and rapid cargo turnover in Middle Eastern logistics warehousing environments place extremely high demands on the durability and decoding speed of barcode scanning equipment. The industrial-grade barcode scanner exhibited by WINSON is IP67-rated for water and dust resistance, can withstand drops from a height of 1.5 meters, and remains stable in high temperatures of 50°C and dusty environments. Its ultra-high frequency decoding chip achieves first-pass recognition, even on blurred and wrinkled barcodes, with a decoding speed of 300 times per second, making it suitable for the high-frequency barcode scanning needs of warehouses.
Seize the opportunity! Welcom invites you to create a new future for retail.
At this exhibition, WINSON earned widespread recognition for its innovative smart terminal products and deep understanding of the Middle East market. WINSON not only secured partnerships with numerous companies, but also established in-depth exchanges and partnerships with industry partners.
Moving forward, WINSON will continue to deepen its presence in the Middle East market, continuously iterating innovative products and solutions. We will collaborate with more industry partners to jointly promote intelligent and efficient development of the Middle East retail industry and create a new future for retail!
The exhibition is still ongoing—don’t miss out on the highlights!
Currently, the 2025 GITEX Dubai Exhibition is still in full swing. If you have needs for smart cash registers, intelligent terminals, or barcode scanning sdevices, or want to learn about digital solutions for the retail and logistics industries, please feel free to contact us. The Winson team will be dedicated to providing you with services.
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